The age of a century, all the advantages of tradition and an exclusive know- how in the continuous evolution. With a turnover placing the brand 5th in the worldwide ranking of sport’s shoe production, New Balance never stops developing technology for running and all kinds of sports. The American brand, synonym for quality, has become an exclusive ‘must’ in the world of sneakers- fashion and lifestyle.

• The story of New Balance begins in 1906 in Boston, as the English doctor William Riley   founds the New Balance Arch Company, committing himself to helping people with   problem feet. The firm specializes in making arch supports and prescription footwear to   improve shoe fit and relieve pain.
• In 1934 Arthur Hall, New Balance’s leading salesman highly successful selling arch   supports to ‘policemen and other folks who were on their feet all day’, goes into   partnership with Mister Riley.
• In the 30ies Dan McBride runs the Reddish Road Race in Massachusetts with the first   handmade running spike developed by the New Balance Arch Company, thus destined to   be the first choice of many athletes, soon.
• At the beginning of the 60ies New Balance designs the RC100: the first shoe to feature a   rippled rubber sole. The RC100 is offered in 13 different widths in order to fit every kind of   foot and athlete.
• It is the 20th of April 1972- the day of the Boston Marathon- as Jim Davis, actually chairman,   acquires the firm. New Balance has 6 employees and produces 30 pairs of running shoes   per day in a shop floor of Boston, for a turnover of 100 000 US Dollar per year.

• Jim Davis commits himself to uphold the company’s founding values: differentiated widths, internal national production, performance,   teamwork and total satisfaction of the consumer. Mister Davis immediately senses that running is an expanding market and focuses on   the product’s quality: the New Balance shoe has to guarantee brilliant performance. Every exemplar is offered in differentiated widths- a   feature that will always characterize New Balance shoes.
• In 1975 Tom Fleming wins the New York Marathon in a pair of New Balance 320s. The successive year ‘Runner’s World’ awards first   place ranking to the 320 running shoe.
• Towards the end of the 70ies, thanks to Noel Tamini as editor of the legendary ‘Spiridon’, New Balance breaks into the European   Market.
• In the middle of the 80ies the NB576 is designed. As niche of the running brand New Balance it becomes a phenomenon of custom and   fashion, on the feet of the coolest people of Berlin, London, Milan and Paris.
• In 1996 Gartner Sports in Campo di Trens (BZ) becomes the new and exclusive importer of the brand for Italy.
• In 2006 New Balance celebrates its 100th anniversary and its 10th in collaboration with Gartner Sports.


New Balance - 100 years of quality sneakers.


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